Design sprints being put to the test. How creative methods really help us.

Design sprints being put to the test. How creative methods really help us.

Everyone is talking about creative methods such as design thinking. They are either praised as a miracle weapon or dismissed as a temporary hype. But do we really need such methods and tools to develop good ideas? Our consultant Kai Wegner has a clear opinion.

Let’s be real: Yes, we need creative methods! That’s because they do much more than just facilitate the development ideas. They are important tools which allow us to systematically think beyond a concrete problem and contribute to sustainably advancing the company.

A good creative method such as the design sprint not only promotes innovative thinking and acting, it also strengthens the team spirit and the motivation of each individual involved, and – last but not least – ensures a dynamic and user-centric orientation of the company and its services.

But in order to achieve all this, all participants must really believe in and stand behind the method. It is vital to have understood its meaning and to have internalized its spirit. We are able to determine if this is really the case by looking at a few parameters. These must be fulfilled in order to guarantee the long-term success of these methods.

Mixed teams

Modern companies have recognized the value of their specialists and have understood that input, regardless of which employee it comes from, is valuable for the company as a whole. Young specialists especially expect participation and transparency.

This means that when it comes to design sprints, we don’t just bring the executive suite on board, but we also address the very young or the very new in the company. Their expectations often reflect a clear image of the company that is no longer perceived from the inside.

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Creativity is contagious: Workshop with a client.

A mixed and diverse team – be it from different departments, different age groups and levels of experience, languages or genders – is an important success factor for generating ideas! The secret to a good creative method lies in ensuring that each participant can place his or her vision on an equal footing.

Common understanding of goals

Corporate values also play a central role in a design sprint because they form the basis for setting the goal. For the entire duration of the creative process, all team members must follow this common goal.

The clearer this goal is formulated, the clearer the outcome of the process will be. Good creative methods therefore take a lot of time to clarify common vocabulary and to analyze the problem. This allows the entire team to develop an exact idea of what it’s all about.

A variety of perspectives

If the team building and the setting of a common goal are taken seriously, they automatically result in a large amount of data concerning experiences made, problems, and ideas for their solution. The strength of good creative methods lies in the efficient collecting, clustering, and prioritizing of a wide variety of data.

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If the team building and the setting of a common goal are taken seriously, they automatically result in a large amount of data concerning experiences made, problems, and ideas for their solution. The strength of good creative methods lies in the efficient collecting, clustering, and prioritizing of a wide variety of data.

Living agility

‘Agile’ has unfortunately become a strained buzzword. However, its underlying concept remains quite exciting – and important for a user-centric development process:

Take a step, look where you’ve landed, realign yourself, repeat.

Small steps lead to long-term success. By taking small steps, we minimize the risk of getting onto the wrong path and not being able to turn back at some point. This not only applies to the development of individual solutions, but also to the alignment of the company as a whole.

With design sprints, we are able to take these very important little steps. We can immediately look at where the last step has led us, we measure precisely and then decide whether the path is the right one.

Furthermore, we are honest and consistent: If we have not come any closer to the goal we have set ourselves, we will realign ourselves and try again. That’s the only way we can achieve our major goals and be successful in the long term.

In short: With creative methods such as design sprints, companies can not only improve their operational excellence, but also their strategic innovative capacity. To me, that’s a clear vote for the methodology!

Kai Wegner
Name:
Kai Wegner
Position:
Senior Consultant
Telefonnummer:
+49 30 555 747 369
Whatsapp:
+49 172 325 00 07
E-Mail:
E-mail Kai