More than just colorful Post-its.
Most people know design thinking as a young, hip creative method in which a Post-it battle is used to automatically go crazy, to think new and totally out of the box. That’s true, too! But this visible part only shows a small aspect of this reliable and holistic “method for innovation”.
First and foremost is the user. Only then does the technology come in.
For us, design thinking is not just a creative method. It rather is a mindset that consistently places the users and their needs at the centre of product development – and not the product itself, a feature, or a technical innovation. The core of the method is an approach that not only promotes collaboration between different disciplines, but also makes it necessary.
In design thinking, we seek solutions to human needs and desires to create innovation – and ultimately to develop or advance a business model. The focus is no longer on purely technical innovation, which is only about implementation and feasibility. We focus first and foremost on potential users.
Six steps to innovation. This is what our design thinking workshops look like.
The design thinking process consists of six individual steps, divided into two major phases. During the inspiration phase, the workshop team will identify the actual need and learn from as many impressions as possible. In the second part, the solution phase, the team actively works on defining the best solution.
The team builds a common, deep understanding of the problem area. It learns to understand the problem in all its facets and collects knowledge about who has already tackled the problem, for example, and what analogies exist in other fields of application.
In this step, the team builds up empathy for the users and their situation by interviewing them.
Now the team consolidates everything that has been collected so far and transforms the knowledge gained into usable fields of possibility.
Based on the user needs identified, the team develops lots of ideas and selects the one with the greatest potential.
Now we're getting crafty. The workshop participants bring one or two ideas to life – in a tangible prototype that is ready for testing.
Finally, the users have the floor again. With them, the team assesses its prototype and puts to the test what it has come up with. It develops a roadmap to incorporate the feedback received.
Everything in view. The weaknesses as well.
Innovation arises when the factors of people, technology, and business are intertwined. Only then is an idea promising:
- Is there a human need for our idea?
- Is our idea technically feasible, and do we have the resources?
- Do we have a business model, and does our concept pay off?
The design thinking process is constructed in such a way that iteration loops are possible at any time. The workshop participants have to put all three factors to the test again and again, so consequently, they can jump back one or more steps at any time. The principle of “fail early and often” applies: The sooner weaknesses in an idea are uncovered and insights from the user’s perspective are implemented, the more resource- and time-saving the entire innovation process will be.
What we can do for you.
We work with the principles of design thinking.
Innovation is work – and it should be fun. We have a suitcase full of methods and work on topics in a focused and preferably visual way. We try to attract both the most obvious and the wildest ideas, our main goal being having lots of them. There is no right or wrong.
We moderate the process and support you in putting together your team.
You select an interdisciplinary team from your specialist departments, decision makers, and also lateral thinkers. We complement the circle of sprint participants with our experts according to your wishes and needs.
We offer a creative space.
We want the participants of our formats to feel at home and to quickly find their way into joint, goal-oriented work far away from their everyday working lives. Our rooms are optimized for this: With lots of space, mobile whiteboards, movable furniture, and a great view. In our virtual reality lab, you can also experience the latest technologies live.
- Kai Wegner
- Senior Consultant
- +49 30 555 747 369
- +49 172 325 00 07
- E-mail Kai