Experience with all your senses. Audi’s worldwide success with our multi-sensory VR experiences.

Experience with all your senses. Audi’s worldwide success with our multi-sensory VR experiences.

The starting signal was given in 2017 at the Formula E race in Berlin: Audi presented its first purely electrically powered vehicle, the Audi e‑tron Sportback concept. However, not in the real world, but in our breathtaking VR experience. Since then, the VR app has been on a world tour, making the e‑tron brand a lasting experience.

The wind in your hair. How to create the perfect illusion.

VR glasses on and immerse: “Wow, there it is, the Audi e‑tron, which doesn’t exist in the real world, yet. And I can get so close, look inside, and then see it in action.”

That’s how immersive the innovative Audi can be experienced by VR users. At first hand – in the truest sense of the word because our VR experience combines virtual with real sensory impressions: Real wind machines simulate the airstream and also convey a feeling for the speed of the car.

Real-time 3D. Graphics of the highest level.

The visual impressions are also deceptively real: We modeled the Audi e‑tron Sportback concept in 3D on the basis of the original vehicle data and then implemented the VR experience with the ultimate game development platform Unity. The result: Graphics and performance that are really fun and make even gamers’ hearts beat faster.

The jury of the Next Reality Award agrees. It has awarded the Audi e‑tron VR experience the “Best Experience” prize in 2017.

To be continued. New experiences with the e‑tron brand.

So, the first virtual adventure of the e‑tron Sportback concept has hit like a bomb, and Audi was able to make its mark in brand communication. Reason enough to continue the success story: Together with the Audi project team, we constantly develop new ideas for stories, settings, and features that suit the different vehicles, events, and target groups – and convey the fascination of the e‑tron brand in a unique way.

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We for Audi.
On the road all over the world.

It all started in 2017 at the Formula E race in Berlin: Audi presented for the first time the Audi e‑tron Sportback concept in a fascinating VR experience in our rooms – with a view of the race track. Visitors were able to experience the e‑tron virtually and race it through the salt desert on a hoverboard. Since then we have been on tour for Audi: Barcelona, Montreal, Beirut ... We inspire people again and again with new VR experiences around the brand e‑tron. See for yourself!

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Georg Hitzenberger
Name:
Georg Hitzenberger
Position:
Senior Account Manager
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+49 30 246 560 203
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+49 160 908 675 90
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E-mail Georg