With the roller coaster into the future. Europa‑Park attracts with virtual worlds.
Europa‑Park is a benchmark: As the world’s best amusement park and as a driver of innovation. The owners are committed to digital change and have developed an app with us that turns even true couch potatoes into enthusiastic visitors.
Completely new dimensions. Digital products become a magnet for visitors.
With around 5.6 million visitors each year, Europa-Park is one of the 25 most visited theme parks in the world. The secret of its success: The combination of quality and innovation. The owner family Mack has a vision – and a concept that also pertains to the future. They want to shape the “leisure industry of tomorrow“. And they succeed – with innovative products.
Our guests deserve only the best, and that's exactly what they get from us.
Virtual world, real thrills. Europa‑Park relies on immersive media.
In 2017, we developed a mobile VR app with Mack Media that really makes you want to visit Europa‑Park. From their home, users can immerse themselves in the virtual worlds of the amusement park. On their sofa, they can experience what a roller coaster ride feels like in the combination of the real experience with a fictional, animated story.
That is exactly what makes Europa‑Park so special: On selected roller coasters, visitors can wear VR glasses and experience an exciting ride through virtual landscapes and stories.
Call to action. From the sofa into the park.
In the Coastiality app, users can watch the rides as two-dimensional 360° videos or experience them with VR glasses in immersive Cardboard mode. That attracts not only park visitors, but also VR fans. Virtual roller coaster rides are very popular, and guests are often willing to pay a little extra for them. And if you can’t stand staying on the sofa anymore, you can buy your ticket for the virtual ride in the park directly in the app. It couldn’t be more comfortable!
From performance to payment. Our services.
- User interface and user experience concept
- App development with Unity
- Platforms: iOS, Android, Oculus, Google Daydream
- High-end server architecture for high data traffic
- Payment models and store management
- Henry Bauer
- Key Account Manager
- +49 30 246 560 218
- +49 160 88 78 333
- E-mail Henry